Where Prevention Meets Performance
One Roof. Two Critical Missions. Infinite Opportunities.
The fire service is evolving. Today’s leaders aren’t just responding to emergencies; they are proactively building safer communities. For the first time, the Fire-Rescue Med (FRM) and Community Risk Reduction Leadership (CRRL) conferences are co-locating to provide a holistic platform for fire-based EMS and risk reduction excellence.
As an exhibitor, this combined event gives you unparalleled access to a diverse cross-section of the fire service. From EMS chiefs focused on life-saving response to CRR leaders dedicated to data-driven prevention, you will meet the decision-makers who are shaping the future of public safety.
The Power of the Co-Located Experience.
No two communities are the same, but every department shares the goal of reducing risk and improving patient outcomes. This co-located event is the premier gathering for fire service leaders seeking to create, execute, and evaluate measurably successful programs.
By exhibiting, you aren’t just buying a booth; you are positioning your brand at the center of the industry’s most vital conversations. Whether you are launching a new technology, reintroducing a proven solution, or seeking to foster deep industry relationships, this is where you will find your target audience.
5 Reasons You Cannot Miss This Event:
- Direct Access to Decision-Makers: Connect with 300–400 anticipated leaders, chiefs, and purchasers who hold the authority to invest in new products and services.
- Product Demonstration at Scale: Showcase your solutions to hundreds of departments simultaneously, eliminating the need for individual business appointments.
- High-Impact Lead Generation: Accelerate your business growth by engaging with a concentrated pool of qualified prospects from both the EMS and CRR sectors.
- Insight into Customer Needs: Stay ahead of the curve by learning about the top-of-mind challenges and industry trends facing your target customers today.
- Enhanced Brand Visibility: Build trust through face-to-face relationships and enjoy integrated exposure across our conference website, mobile app, and on-site signage.
CRRL & FRM Attendee Spotlight
Who Attends CRRL:
- Fire Marshals
- Chief Fire Officers & Commissioners
- Fire Prevention Chiefs/Directors
- Fire Prevention Staff
- Fire & Life Safety Educators
- CRR Specialists
- Future Fire Prevention Leaders
- Firefighters
- Assistant Chiefs
- Executive Fire Department Staff



Who Attends FRM:
Key decision makers and influencers in the emergency services industry:
- Fire Chiefs
- Battalion Commanders
- Division Chiefs
- EMS Coordinators
2025 Attendee Breakdown:
- 36% Final Decision Maker
- 11% Significant Influence
- 38% Recommend
- 3% Research/Specify
- 13% Other

Questions?
exhibits@iafc.org
703-896-4830

