Effective Date: July 1, 2026
The International Association of Fire Chiefs (“IAFC”) name, logo, trademarks, service marks, and other brand identifiers (“IAFC Marks”) are valuable intellectual property assets that represent the organization’s reputation, mission, and credibility. These guidelines establish the standards for authorized use of the IAFC Marks.
Use of the IAFC Marks is permitted only per a written license, sponsorship agreement, partnership agreement, or other written authorization issued by IAFC.
Authorized Use
Authorized users may use the IAFC Marks only for the specific purposes approved in writing by IAFC. Any use beyond the approved scope, including use in new materials, campaigns, products, services, events, websites, or media channels, requires prior written approval from IAFC.
Use of the IAFC Marks does not grant ownership rights or any other intellectual property interest in the IAFC Marks.
Official Logo Files
Only official logo artwork provided directly by IAFC may be used.
Users may not:
- Recreate the logo
- Redraw the logo
- Trace the logo
- Convert low-resolution files into new artwork
- Use logos obtained from internet searches or third-party sources
Minimum Size Requirements
The IAFC logo must always remain legible.
- Print Applications
- Minimum width: 1 inch (25 mm)
- Digital Applications
- Minimum width: 120 pixels
- Smaller reproductions require written approval from IAFC.
Color Specifications
The IAFC logo must appear only in approved color formats supplied by IAFC.
Approved versions may include:
- Full-color version
- Black & white version
Users may not:
- Change logo colors
- Apply gradients
- Add patterns or textures
- Alter transparency levels
- Use unapproved color combinations
Official brand color specifications will be provided by IAFC upon request and must be followed exactly.
Digital, Website, and Social Media Use
Unless expressly authorized in writing:
- The IAFC Marks may not be used in domain names.
- The IAFC Marks may not be used in social media account names or handles.
- The IAFC Marks may not be used as profile images.
- The IAFC Marks may not be used in search engine advertising keywords.
- The IAFC Marks may not be used in metadata that implies affiliation or endorsement.
All approved digital uses remain subject to IAFC review.
Artificial Intelligence and Automated Systems
The IAFC Marks may not be used to train, develop, market, promote, or enhance artificial intelligence systems, machine learning models, automated content generation systems, or similar technologies without prior written authorization from IAFC.
Co-Branding Requirements
When the IAFC logo appears alongside another organization’s logo:
- The IAFC logo must maintain equal visual dignity and prominence.
- The IAFC logo may not appear subordinate to another organization’s logo unless approved by IAFC.
- The IAFC logo must maintain the required clear space.
- Logos must not overlap or be combined.
- The IAFC logo must remain visually distinct from all other marks.
IAFC reserves the right to review and approve all co-branded materials prior to publication.
Sponsor and Partner Usage
Sponsors, exhibitors, vendors, advertisers, and partners may not use the IAFC Marks unless specifically authorized in writing.
Authorized partners may identify their relationship with IAFC only using approved language supplied by IAFC.
Unless expressly authorized in writing, users may not state or imply that IAFC:
- Endorses a product or service
- Recommends a product or service
- Certifies a product or service
- Sponsors a product or service
- Is affiliated with an organization beyond the approved relationship
Examples of prohibited statements include:
- “Approved by IAFC”
- “IAFC Certified”
- “Official IAFC Product”
- “Recommended by IAFC”
unless expressly authorized by IAFC in writing.
Trademark Notices
When practical, users should include the following attribution:
“IAFC® and the IAFC logo are trademarks of the International Association of Fire Chiefs and are used under license.”
Review and Compliance
IAFC may request samples of any use of the IAFC Marks at any time to verify compliance with these guidelines and applicable license agreements.
Failure to comply with these guidelines may result in immediate suspension or revocation of logo usage rights.
Questions and Approval Requests
Questions regarding the use of IAFC Marks or requests for approval should be directed to: media@iafc.org