We are excited to have launched the “A Hustle Worth Having” campaign, a nationwide effort to recruit the next generation of young firefighters. Use the template below to create your own customized press release to share with local media or contact us at ws@iafc.org if you would like us to reach out to media in your area.
A brief overview of “A Hustle Worth Having,” including why this campaign matters, tools you can use, details about how to get involved, and inspire others.
Ready-to-use graphics that make it easy to share the campaign and reach more people in your community, plus recommendations on social media strategy.





Ready-to-use graphics that make it easy to share the campaign and reach more people in your community, plus recommendations on social media strategy.
Simple guidelines and specs to help you produce high-quality campaign materials based on our templates below for events, your station, and more
This campaign is designed to support departments by elevating the role of volunteer firefighters, starting conversations locally, and helping communities better understand what’s at stake when there aren’t enough people ready to respond. Whether you’re building awareness, engaging local leaders, or strengthening your volunteer pipeline, these resources are here to help you fly the flag for the first service.
- Volunteer fire departments are the backbone of our communities, and this campaign is here to support yours.
- These customizable resources are designed to help your department raise awareness, tell your department’s story, and recruit the next generation of volunteer firefighters. Download the assets below to use the campaign in your area and fly the flag for the fire service

Questions?
Contact our Workforce Solutions Team, ws@iafc.org
