Most recruitment conversations do not happen at a recruitment event. They happen at a grocery store, a job site, a kid’s game, the moment somebody asks what the pager is for. This card exists for that moment. It is small enough to keep in a wallet and it works in both directions: hand it over so they can find the campaign, or write on it so you can follow up.
What is included
- Front. The A Hustle Worth Having wordmark on the campaign color field. No contact details, so the same front works for every department.
- Back. Become a Volunteer Firefighter with ruled write-in lines for name, email, and phone, plus a QR code to the campaign.
Two ways to use the back
Write your own name and number in before an event and hand the card out, so an interested prospect has a person to call rather than a website to remember. Or leave it blank, and when someone is genuinely interested, hand them a pen and let them write their details down so you keep the card and make the follow-up call yourself. The second version is the one that fills a recruit class.
Printing specifications
Both files are 1050 x 600 pixels, which is 3.5 x 2 inches at 300 dpi, the standard North American card size. The campaign printing guide recommends matte cards with standard thickness, shape, and corners. Order a matte finish rather than gloss. A gloss card will not take pen ink, which defeats the write-in panel.
Download
Print-ready front and back JPGs, plus the printing instruction guide.
Part of A Hustle Worth Having, the IAFC national volunteer firefighter recruitment campaign, funded by a FEMA Staffing for Adequate Fire and Emergency Response (SAFER) grant. Please credit “International Association of Fire Chiefs” when using campaign photography or graphics. Questions about using the materials in your community? Email ws@iafc.org.