Postcards do something the rest of the A Hustle Worth Having materials cannot. They arrive uninvited at a specific address. That makes them the right tool for a targeted mail drop into the neighborhoods your department already covers, and a useful handout at fairs, open houses, and school events where you need something small enough to fit in a pocket.
What is included
- Four front designs. Landscape versions of the campaign artwork, each pairing a duotone photograph of a working volunteer with the campaign wordmark.
- One message back. Finished copy that opens on We all hustle, makes the case that nearly 65% of firefighters in the United States are volunteers, and closes on a QR code and HustleWorthHaving.org.
- One editable back. The same layout with the message area left blank so you can write your own.
Printing specifications
Every file is 1800 x 1200 pixels, which is 6 x 4 inches at 300 dpi. The campaign printing guide recommends 4 x 6 horizontal, standard thickness, matte stock, standard corners. If you are mailing rather than handing these out, confirm the finished size and address block against current USPS postcard requirements before you order a run.
Customizing the back
Upload the template back into Canva as an image and add a text box in the blank white area. This is where a local message earns its keep. Name the district, say when you drill, and give one phone number or one short URL. Keep the address side clear if the cards are going in the mail.
Download
Print-ready JPGs at full resolution, plus the printing instruction guide.
Part of A Hustle Worth Having, the IAFC national volunteer firefighter recruitment campaign, funded by a FEMA Staffing for Adequate Fire and Emergency Response (SAFER) grant. Please credit “International Association of Fire Chiefs” when using campaign photography or graphics. Questions about using the materials in your community? Email ws@iafc.org.