The ambassador guide is the fastest way to understand the A Hustle Worth Having campaign and what it puts in your hands. It fits on a single page: what the campaign is, why volunteer recruitment needs it, what materials you have access to, and the concrete ways you can help. Read it first, then work through whichever materials fit what you are trying to do.
What is in the guide
- A plain-language explanation of the campaign and the Gen Z audience it speaks to
- The case for why volunteer recruitment needs a different approach right now
- A full inventory of the materials available to campaign ambassadors
- Three specific ways to support the campaign: share it through your networks, use the materials at local events, and spread awareness in ways that fit your community
- Where to go for the rest of the toolkit and who to contact for support
Who this is for
Anyone representing the campaign locally. Volunteer and combination department leadership, recruitment officers, state association staff, and the ambassadors who carry the message into schools, employers, and community groups. If you are handing materials to someone else in your department, hand them this guide with it.
How to use it
Read it, then decide what you actually need. Departments running an awareness push tend to start with social graphics and the photo gallery, then move to flyers, posters, and postcards for local sign-ups. Departments briefing a town council or a community partner get further with the presentation template and posters. Once someone is interested, point them to the volunteer firefighter interest form.
Download
The guide is a single-page PDF, formatted to print on letter stock or to forward as an email attachment. The download also includes an editable Word version, so you can add your department name and local contact information before you share it, plus the printing instruction guide and the social media guide.
Part of A Hustle Worth Having, the IAFC national volunteer firefighter recruitment campaign, funded by a FEMA Staffing for Adequate Fire and Emergency Response (SAFER) grant. Please credit “International Association of Fire Chiefs” when using campaign photography or graphics. Questions about using the materials in your community? Email ws@iafc.org.