Resources
This is a Hustle Worth Having
During National Fire Prevention Week, October 4–10, 2026, fire departments across the country are invited to open their doors and welcome their communities for a locally hosted open house in connection with the Hustle Worth Having campaign. Departments may select any day and time during Fire Prevention Week that works best for their staffing and community. Sign up below to join the Hustle Worth Having Nationwide Fire Open House.
Share the Campaign
With Local Media
We are excited to have launched the “A Hustle Worth Having” campaign, a nationwide effort to recruit the next generation of young firefighters. Use the template below to create your own customized press release to share with local media, or contact us at ws@iafc.org if you would like us to reach out to media in your area.
Campaign Toolkit
Open each resource to download the individual items, or use the button below to download the entire toolkit at once.
A brief overview of “A Hustle Worth Having,” including why this campaign matters, tools you can use, and details about how to get involved and inspire others.
Ready-to-use graphics that make it easy to share the campaign and reach more people in your community, plus recommendations on social media strategy.
Download Video (ZIP)
15 seconds
Download Video (ZIP)
60 seconds
Download Video (ZIP)
30 seconds
Download Video (ZIP)
30 seconds
Download Video (ZIP)
30 seconds
Download Video (ZIP)
30 seconds
Download Video (ZIP)
15 seconds
Download Video (ZIP)
15 seconds
Download Video (ZIP)
15 seconds
Download Video (ZIP)
15 seconds
Simple guidelines and specs to help you produce high-quality campaign materials from the templates below for events, your station, and more.
Volunteer fire departments are the backbone of our communities
This campaign is designed to support departments by elevating the role of volunteer firefighters, starting conversations locally, and helping communities better understand what’s at stake when there aren’t enough people ready to respond. Whether you’re building awareness, engaging local leaders, or strengthening your volunteer pipeline, these resources are here to help you fly the flag for the first service.