Reputation management is the foundation of viable emergency service organizations (ESOs). ESO members are held to a higher standard and trust must be maintained. News media, increased communication technology and sensationalized journalism all make the emergency service vulnerable to imprudent actions that can do immediate and long-term damage to the reputation of the ESO and emergency service overall.
No matter how careful and prepared an organization is, unforeseen and unfortunate events are a reality of the business and must be planned for.