Registration & Hotel

Group discussion at an education session

Counterpart Discount

Because attending the conference with your fire department chief or union representative counterpart is invaluable, LMA offers additional registration savings when counterparts commit to attending together. To obtain a counterpart discount, complete the LMA Counterpart Discount form. After the request is validated, you’ll receive a promotional code for $50 off each registration to use when you register.

You must have your counterpart promotional code before you register. Counterpart discounts are not available after registration is complete.

Request a counterpart discount


We look forward to welcoming you to the LMA Conference.

Do you qualify for a counterpart discount?

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Or print the registration form to return via fax or mail.


Conference Headquarters Hotel
Hyatt Regency Denver Convention Center
650 15th Street
Denver, CO 80202

Book now

See details below.


Conference Rates

Early bird: By 2/28/2018 After 2/28/2018
Full Conference $450 $475

Cancellation/Substitution Policy

All cancellations are subject to a $75 administrative fee.

Cancellations must be sent in writing to the registration center via email to by Wednesday, February 28, 2018. Telephone cancellations are not be accepted.

After February 28, 2018, substitutions are allowed in the event the registrant is unable to attend, but no refunds will be issued. Send substitution requests in writing to the registration center via email to Telephone substitutions are permitted. Call customer service 800-310-7554.

Conference Headquarters Hotel

Hyatt Regency Denver Convention CenterHyatt Regency Denver Convention Center
650 15th Street
Denver, Colorado, USA, 80202

A block of rooms has been secured at the Hyatt Regency Denver at $180 plus tax, per night, standard single/double from April 3 - 6, 2018.

Reservations must be made by Tuesday, March 13, 2018. After Tuesday, March 13, reservations will be based on availability and current rate. Please make your reservations early to ensure availability.

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Hotel Poachers

The IAFC has been alerted that unauthorized housing companies (called hotel poachers) have been contacting registered attendees and exhibitors offering cheaper rates at hotels in the IAFC’s LMA Conference housing block. This practice, also known as room pirating, is a scam that all attendees should be aware of in order to avoid passing along personal and financial information.

How hotel poachers book rooms and attempt to get your money:
Most poaching agencies do not have a contract with any hotels for room blocks. They will contact a housing wholesaler, such as Expedia, Priceline, etc. to see if rooms are available that they can mark up to resell to unsuspecting guests. Hotel poachers will claim to be calling on behalf of the IAFC or state that they are the official housing company and will sometimes ask that your room be paid in full, up front.

What we do, and what you can do, to avoid hotel poachers:
The IAFC negotiates contracts with hotels to include clauses to protect our attendees should the hotel oversell the rooms or any other issues that may arise with reservations. Rooms reserved outside of the IAFC's LMA Conference housing block do not have official contracts with the IAFC; therefore, we are unable to help you if any issues arise.

Protect yourself:

  • Be aware that the IAFC has housing blocks with the Hyatt Regency Convention Center only.  To book a hotel room you must call or go online to reserve your room - a company will not call you to book your room for you.
  • Trust your instincts and the old adage: If it sounds too good to be true then it most likely is.
  • If you are ever unsure whether or not something is legitimate, contact us first before providing your personal information, company information, or any financial information.

If you receive an unrequested call or email from any company that is not our official housing provider, contact us immediately.

Hotel Parking, Map & Getting Around


For your convenience, Hyatt Regency Denver offers both valet and self-parking options based upon availability.  Underground, covered self-parking is located off 14th and Welton Streets. The parking office for vehicle departure is adjacent to the parking elevators on the lobby floor.

Parking Fees
  • Self-parking: $35 for 5+ hours and overnight per night until 12:30 PM on departure day
  • Valet parking: $49 for 6+ hours and overnight per night until 12:30 PM on departure day

Late checkout fees for vehicles parked past 12:30 PM on scheduled departure day may apply.

Getting Around

Hyatt Regency Denver is in the central business district of downtown, within walking distance of many corporate offices and attractions. There are several modes of transportation for getting around the area:

  • 16th Street Shuttle - runs throughout the central business and entertainment district of downtown Denver
  • Light Rail Service / RTD - stops at most corners in the city, including Sports Authority Field at Mile High, Pepsi Center/Six Flags / Elitch Gardens
  • Union Station - Lower Downtown (LODO) / Coors Field / 16th Street Mall; cost is $1.75 to $4.00 each way
  • Denver Airport Rail

Getting to Denver

Harassment Policy

The International Association of Fire Chiefs (IAFC) has zero-tolerance for discrimination and all forms of harassment, including but not limited to sexual harassment. This zero-tolerance policy means that no form of discriminatory or harassing conduct by or toward any IAFC member, exhibitor, presenter, attendee, or staff member will be tolerated. The IAFC is committed to enforcing its policy at all levels within the association and at any IAFC meeting. Any person who engages in discrimination or harassment will be subject to discipline and removal from the premises. If you feel that you have been harassed by any person(s), immediately go to the Registration Desk and ask to speak to the onsite conference manager.