If even one member has a social media platform and self-identifies as a member of your department, you  have a social media presence. Since there's an official void, any posts this person makes referencing your department may be viewed, by the public and local media, as having merit and legitimacy.

But social media, embraced and used correctly, can be utilized as an effective communication tool for your internal and external customers. Get details on:

• Engaging members
• Learning more about social media
• Planning a presence and develop a strategy
• Developing on/off duty policy/procedures

Access this resource