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Webinar
Webinar: Tips for starting out in social media or using it to boost recruitment, including low-cost tools to help build success.
Guide/ toolkit/ template
A toolkit on how to promote a positive public image for fire/EMS departments.
1-pager/ summary/ infographic
4 basic elements of public trust and reputation management.
Article
Why departments should have a public information officer (PIO) and qualifications to consider.
Webinar: In addition to optimizing organizational effectiveness, departments must communicate the value they provide the community.
Webinar: Tips to help your members effectively tell others in your community how excited and proud volunteer firefighting can make them.
Learn more about four tips for effective community outreach.
Video
This video explains the differences in these often confused terms and disciplines.
This video explains how marketing can help your department tell your story better.
This video details 4 ways social media can help your department.
This video from Texas A&M explains actions your department can take to market your services.
A look at social media from experienced members of a fire department.
A look at one department's social media experiences.
This video defines public relations, often referred to as PR.
Uses the companion guide to discuss how and why departments must take a proactive approach to reputation management.
This video explains successful sales strategies.
Enhance your department’s public fire education planning using five simple steps.
Looking to expand your outreach? Here are five ways to partner with the community.
Your employees can support the department.
Did you know about the 7 social media tips to improve your work and save time?
Learn how to build support within your community through positive public relations.
Read all about how to start a fire prevention and safety program as part of your marketing plan.
Whether you are the public information officer or not, you could find yourself involved in a confrontational press interview. Learn how to be prepared ahead of time.
Crisis Communication
A department should know how to react to challenges to its reputation.
10 Resources
Customer Service
Volunteer fire departments have customers in the form of the community they protect and how they serve them matters.
6 Resources
Politics
Because public safety is a primary concern of local government, volunteer fire departments should understand how that government works.