GIS Tapestry Report Sample

The Volunteer Workforce Solutions program creates a report that compares a department’s current firefighters to the general population in the department’s jurisdiction. This helps identify the potential markets and places in your area to target for recruitment.  The idea is the adage birds of a feather flock together.  It also can show you populations that you have in your area, but don’t have firefighters from. While obtaining volunteers from a new segment may be harder, it can yield a fresh new pool of volunteers.

The tapestry takes the addresses of your current firefighters and uses several sources of data and information to identify a tapestry segment category for the address. This is plotted and compared to the general populations segments within the specified jurisdiction of the department.  This information can then be used to find your core segment of firefighters and your developmental segments of firefighters.  Core segments are a large portion of your population and your firefighters. Developmental segments are a large portion of your population, but a small portion of your firefighters.

The following sample shows you some key pages that are generated by the tapestry.  The actual tapestry contains much more information.

Sample GIS Tapestry Report

If you have any questions about GIS tapestries, please contact us at

  • Topics:
    • Volunteer
    • Recruitment
  • Resource Type:
    • Reference
  • Organizational Author:
    • VWS

Related Resources

  • The National VWS team has created short how-to guides on a variety of topics to assist volunteer and combination fire departments with their recruitment and retention activities.  Hosting a Successful Open House The ability to host a successful open house is vital ... read more
  • A Proactive Approach to Ensuring Mental Wellness Access the PDF version ePub for iBooks The goal of this report is to bring awareness about the fire and emergency services’ emotional and behavioral health problem and emphasize the importance of changing the culture. The ... read more
  • The National Volunteer Workforce Solutions (VWS) program worked with iHeart Radio to recruit and raise awareness about the need for volunteers to fill various positions at their local volunteer or combination fire department.  Below are examples of some of the advertisements ... read more