Booth and Sponsorship Information;

All currently registered exhibitors will have four options regarding their existing exhibitor funds:

  1. Showcase your services and products and capture maximum global leads by exhibiting in the FRI Virtual Marketplace. Improve conversions by engaging with prospects via powerful chat tools, searchable categories, and sharing digital rich collateral. There will be several ways to participate in the Virtual Marketplace, at different investment levels. Any monies not applied to the Virtual Marketplace can either be deferred to FRI 2021 or refunded.
  2. Defer your current booth fees to FRI 2021, scheduled for July 28-30 in Charlotte, NC.
  3. Donate your current booth fees to support the IAFC. The IAFC is a non-profit 501c3 corporation. Your donation will support fire and EMS leaders and the communities that they serve.
  4. Receive a full refund.

Please allow up to 90 days for your refund to be processed.

If you have any questions or need additional information, please contact Tracy Blankenship.

Choosing to exhibit is the ultimate sales call.


# Attendees


# Exhibiting Companies

Purchasing Powers/Decision Makers

Final purchase 61%
Recommend 23%
Research/specify 16%

Attendees by Department Types

Career 89%
Volunteer 6%
Combination 5%

Every year, companies walk away with high quality leads and enjoy unparalleled marketing power. Being an official exhibitor not only positions your brand as a global innovator and leader in fire and emergency leaders, but also gives you access to more than 10K of the most influential and powerful buyers in the industry.

With more than 260,000 net square feet of exhibit space and 450+ exhibiting companies, Fire-Rescue International is the global event highlighting the convergence of fire and emergency service leaders, education and technology.

Availability is going fast!

Partner Opportunities to Add Visibility

Through the IAFC's conference and GEM Partnership Program, we strive to build close relationships with like-minded organizations to advance the fire and emergency service and enhance specific, mutually-beneficial awareness campaigns. Both conference and GEM partners have access to many benefits, including:

  • Preferential booth selection
  • Savings on your booth space fees
  • Advertising and recognition opportunities
  • Discounted reservations
  • Attendee mailing lists

Gem Partner details