Volunteer Workforce Solutions Recruitment and Retention Support

Need help with volunteer recruitment & retention? 
We can help!

Services include:

  • Volunteer firefighter recruitment and retention plans

  • Marketing and demographic data for targeted outreach

  • Development of social media calendars

  • Day-to-day management of federal grants like SAFER

  • Site visits to make recommendations for improving recruitment/retention

  • Recruitment/retention presentations and seminars

  • Designing and printing of recruitment campaign marketing materials

  • Assistance in media buys and ads

  • Ideas of items to include in SAFER R&R grant proposals

Management Services

Recruitment & Retention Program Management/Coordination Services - cost depends on scope
The IAFC offers program management services to help with your recruitment & retention efforts. We understand that volunteer/combination departments are often limited with resources, and we can take on the time-consuming task of managing your recruitment/retention program. We’ve successfully managed national, statewide, and local recruitment & retention programs over the past seven years. We have grant management experience and can help with grant reporting, budgets, the day-to-day program implementation of deliverables, etc.

Recruitment Planning Services

Customized Marketing & Recruitment Plan - $5,000 and up depending on scope
We’ve created customized marketing/recruitment plans for departments nationwide. To create the plan, we will learn about your goals, needs, and challenges via phone or through an on-site visit. After that initial discussion, we’ll have follow-up calls and then finalize a 12-month recruitment/retention plan for your department to implement. 

Additional items that can be included to help with the plan:

  • Geographic Information System (GIS) Tapestry Report with Demographic/Marketing Data - $5,000
    To build a successful recruitment and retention program, it helps to have updated demographic and marketing data. We will create a department specific GIS Tapestry Report that details your area’s demographics as well as lifestyle data (hobbies, buying habits, interests) and media preferences (music, tv). Here’s a sample report
  • Recruitment & Retention Tips and Tricks Presentation - $3,000
    We will come to your area and conduct a session on proven recruitment & retention techniques. This presentation has been well-received at national conferences. Price includes travel expenses and personnel hours for 2-3 people.
  • Social Media Calendar Development - cost depends on scope
    We’ll develop a monthly social media calendar to help enhance your online presence and get your message out. Posts will include recruitment messages, recognition of current volunteers, upcoming events, and more.

Media Services

Recruitment Campaign Marketing Material Design - $3,500
Need a catchy recruitment slogan and campaign? We can help you design a recruitment campaign that will resonate with people in your community!  We also have great relationships with printers and can help get the campaign materials printed for you at a decent price – banners, posters, brochures, banner stands, tents for events, tablecloths, wallet cards, and more.  The price above includes designing the campaign theme and up to five types of promotional materials. Price does not include the actual printing costs, but we will help you get cost estimates.  See some samples here: 

Recruitment/Department Website Development - $10,000
One of the keys to an effective recruitment program is having a user-friendly website. We can create an eye-catching and modern website. You’ll need to provide the content and we’ll build it and train you on updating it.  Examples: www.VolunteerFireTN.org; ww.EverydayHeroCT.org and www.EverydayHeroVA.org

Coordination of Media Buys - $500 and up depending on scope
There are so many media outlets nowadays that it can be overwhelming. Let us help you navigate the various options and work to get you the best prices. We have relationships with iHeartMedia and Pandora. We also have experience working with radio and tv stations, periodicals, billboards, social media, etc.  Price is dictated by number of personnel hours needed to contact the media outlet and get an agreeable price and contract for you.

For more information, contact Kelly Ameen at 703-273-9735 or kameen@iafc.org.

  • Topics:
    • Retention
    • Recruitment
    • Volunteer
    • Project VWS
  • Resource Type:
    • 1-pager/ summary/ infographic
    • Reference
  • Organizational Author:
    • VWS

Related Resources

  • The Chief's A-RIT (Administrative Rapid Information Tool) is an interactive, digital guide to deliver education, training and guidance on administrative tasks in the volunteer fire service. It includes resources to help you understand and apply the non-operational aspects of running a ... read more
  • This webinar provides information on the developments of the Patient Protection Affordable Care Act in relation to volunteer fire departments. Presenter:  Bruce Moeller, PhD, former fire chief and public safety-director Pinellas County, Fla. Access this resource read more
  • Presenter Garen Dodge has long worked with the IAFC and VCOS to clarify the complicated rules for volunteers and career first responders under the Fair Labor Standards Act (FLSA). Per issued guidance from the U.S. Department of Labor, Mr. Dodge co-authored ... read more
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